Writing a Marketing Strategic plan for the Light bulb Essay

Writing a Marketing Strategic plan for the Light bulb - endeavor ExampleAccording to them these bulbs are capable to produce light which is equivalent to 40 watt incandescent bulbs. Even though this light is with lesser expending of power, the led bulb manufacturing companies in North America are in a hurry to find solutions to squinch the heat emitting from every led bulbs during their light up process. If such bulbs are made available in the market, their expected monetary value will be nearly $60. But reputed bulb manufacturing firms have proposal to reduce the price of such bulbs and make them available at price $30 or $20 if their product gets move ment in the market.( Alex, Wilson,May.2010) Apart from reducing the price of their products all reputed firms intention is to introduce sophisticated technologies in the manufacturing process and develop an image in the minds of consumers.The light furrow in North America is super competitive. Hence the strategies should be in s uch a way to cope up with the prevailing competition in the global market. No business men can fool the customers for a fairly long time. Hence the products launching in the market moldiness be able to secure confidence from the spatial relation of customers. The confidence of customers has some key roles regarding the good movement of the launching products. Hence, once they could gain confidence from the customers, they need not turn back afterwards. Thus the resources introducing must be able to develop confidence among the customers. Nowadays the customers have tendencies to go beyond products which are environmental friendly.( Alex, Wilson May.2010) Thus in the case of bulb business people prefer economic bulbs which can emit negligible quantity of heat. Certain other bulb contains mercury and during the lighting process of these bulbs mercury blues will be spreading in the atmosphere. Since mercury vapors are toxic the customers will not welcome such bulbs since they are not environmental friendly. Hence