Sustainability In Material Production

In recent years, more and more people pay much attention to fashion as they consider that wearing trendy clothes can help them be equipped with a greater fascination. However, with the rapid increase of the fashion production, a wide range of industrial materials and wastes which are strongly detrimental to the environment are producing every day. How to dispose of this problem? Considering this, many experts and environmentalists tend to hold a viewpoint that a higher level of sustainability is the key solution.This essay will demonstrate how the fashion industry makes against the environment and how a higher standard of sustainability can solve this problem. First of all, diversity of materials is hard to find in the modern fashion and textile industry. It is dominated by a large number of similar, ready-made products in a limited range of fibre types. Indeed, cotton and polyester together account for over 80 percent of the global market in textiles (Simpson, 2006). The more demand s of fashion, the more fibre will be produced.However, it is a high energy-consuming process in the production of fibre. It needs a lot of oil, insecticides and water. Furthermore, large quantities of chemical wastes and toxic industrial water will be discharged into the environment. Secondly, manufacturers always produce fur and leather material. Thus, it can lead to a wide range of animals being killed. That is quite cruel to animals. According to the research by environmentalists, almost 3528 species of animals are in danger (Langley, 2009).If manufacturers continue to produce more fur and leather, the biodiversity and the balance of nature will be broken seriously. It seems quite difficult to prevent the threat of fashion industry entirely. However, many experts have put up with a concept of sustainability in materials production. Manufacturers can try to use some environmental materials instead of traditional unsustainable materials. To ensure a high standard of sustainability, the government should limit the production of unsustainable materials and products.For instance, the government can try to improve the tax rate of detrimental materials. For another thing, the government should make unsustainable products illegal. At the same time, the punishment should also be strict. To sum up, the fashion industry indeed poses a serious threat to the environment and a high standard of sustainability in materials production can solve this problem effectively. To some extent, the government plays a significant role in protecting the environment.

Leadership Essay

Values of great leaders can be found in various types of people. People who are of different ethnicities and are from different points of the world have shown to have unusual characteristics of leadership. There were many different approaches developed in studying leadership, one being the trait approach. The trait approach is based on the presumption that leaders are not developed into the leadership role but born with the characteristics of leadership that permits them to be great leaders. It has been discovered that there are strengths and also weaknesses within the trait approach relating to studying leadership. Strengths From a trait approach, there are many strong characteristics in leadership. A big role of a leader’s success is their personality. Their personality allows them to be effective when interacting with other people. Sometimes it takes a leader’s personality to set or change the tone in a work place, helping to create a positive mood and encouraging an environment of motivation to succeed and goal achievement. High energy, optimistic, a strong motivator, the ability to communicate and constancy are signature abilities that are believed to be recognized in the trait approach which aids a leader to be successful driven and adaptable (American Library Association , 1997-2013) Although this trait has been known to be very valuable in a successful leader it is has also been said that, â€Å"this massive research effort failed to find any traits that would guarantee leadership success. (Gary Yukl, page 13, 2010)† Weaknesses Although a personality has the ability to be effective it also has the ability to be  ineffective as well. A leader’s personality can be felt as being too strong and overwhelming at times causing some resistance and rebelling to take place with the followers. Many employees function on different learning levels in the workplace. If a supervisor leads with a sense of expectancy, his expectations may be seen as little high by the employees which in turn may damage the positive work environment. Also a supervisor’s personality can be taken as negative one if they do not take the employees’ feelings into consideration. To believe that a great supervisor is born with the leadership traits means that, as a company, the employees cannot be developed or effective in the workplace. When a company refrains from filling management positions from the inside of the company, employees can began to believe that they are in a glass ceiling environment. Creating future leaders within the company has been proven to build the morale of the employees. Conclusion Many abilities that identify great leaders have been found through the trait approach. Although these abilities are good, leadership is not limited by them. It has been exemplified through President Obama that in life, being a leader can be learned. President Obama was not born a leader, but through education and leadership experiences, he now has the ultimate leadership position in this country. Knowing this to be true, other approaches to studying leadership were developed such as the situational approach, the integrative approach, the behavior approach, and the power-influence approach.

Fiscal Policy in the Philippines

The Philippines 2013 Budget is the national government’s blueprint of expenditures and sources of financing for the present year. It spells out the costs of government’s plans and operations for the entire fiscal year. More than that, however, crafted by a government that firmly believes that its sole purpose is to serve its true bosses the Filipino people this budget is the embodiment of our people’s collective hopes and desires. According to the present president Benigno Aquino III, as we move forward along the straight and righteous path, they have continuously planted and nurtured the seeds of reform with the annual Budgets enacted under this present Administration. They have prioritized the people’s most urgent needs in order to genuinely and efficiently address poverty and inequality. They proposed P2. 006-trillion National Budget for 2013 which 10. 5 percent higher than this year’s budget of P1. 816 trillion. This Budget pursues empowerment by creating more opportunities for public participation in governance. It invests significantly in the people’s capabilities by prioritizing funding for public services that provide jobs, educate our youth, ensure a healthier citizenry, and empower each Filipino to participate in economic activity. To ensure the swift fulfillment of our Social Contract, the administration has adopted policy measures to help national agencies accelerate their completion of priority program targets. They have to utilize our funds in a manner that is faster and more efficient, so that we can accomplish our critical programs and projects ahead of time. They have designated the Department of Public Works and Highways (DPWH) as the principal infrastructure agency. This means that they will take charge of the timely implementation of critical infrastructure projects, including roads and bridges, classrooms, rural health facilities, farm-to-market roads, bridges for agrarian reform communities and tourism access roads, as well as other projects identified in the master plans of departments tasked with the primary provision of these infrastructures: the Departments of Education (DepEd), Health (DoH), Agriculture (DA), Agrarian Reform (DAR) and Tourism (DoT). Our proposed Budget for 2013 deepens our performance budgeting and performance management system. Right now, our performance management system in government is unacceptably fragmented. It has caused much confusion among agencies, and has had them needlessly complying with redundant requirements. At worst, it has allowed an attitude of accountability avoidance in certain public institutions. The remedy this matter the president issued Administrative Order No. 25 â€Å"Creating an Inter-Agency Task Force on the Harmonization of National Government Performance Monitoring, Information and Reporting Systems. † This Task Force led by the DBM and the Office of the Executive Secretary will streamline and simplify all existing monitoring and reporting requirements and processes into a single Results-Based Performance Management System (RBPMS). This will entail the development of a Common Set Performance Scorecard as well as a Government Executive Information System. As to present administration, this Budget is designed as a tool we can use to instill the highest standards of integrity and accountability in government. It seeks to strengthen our efforts in rebuilding the people’s trust in public institutions through greater transparency, accountability, and citizen participation in government.

Risk Perception and Communication Essay Example | Topics and Well Written Essays - 3000 words

Risk Perception and Communication - Essay Example The success of effective communication, especially on the security issues depends on the public confidence and trust in the government agencies. That is how the public perceives the security agencies. Cases of terrorism have raised an alarm and the general public depends on the government to get adequate security. Hence, police services are very crucial for the public to be assured that there is peace and security in the country2. Building and nurturing trust in the communication process is useful in the risk management process. Truthful, open, frank and honest in communication ensures that there is an effective outcome3. Individuals are more likely to deliver information to a person they trust. When the public does not have adequate knowledge of the risk at hand, trust plays a crucial role4. The public has to be given a guideline on how to avoid the risk and they will only follow instructions from a person they trust. Trust also plays a crucial role in public perception about the se verity of the risk that the people may face5. The government has to play a role to ensure that the public is aware of any risk that may occur. Primarily, terrorists’ intention is to generate uncertainty and fear in order to challenge the emergency communication process. When fear is created, the public does not obtain the appropriate information because fear affects the process of communication6. In cases of terrorists attack, the public perception of confidence and trust in the government agencies affects the compliance.

In what way would winning the CA, state lottery ticket makes you bad Essay

In what way would winning the CA, state lottery ticket makes you bad - Essay Example But the responsibility of dealing with a lot of money can be as stressful as managing little. This is even harder for a person who is suddenly find themselves plunged from modest financial ground to extreme wealth. Just to show how hard it can to deal with a lot of money, consider the advice given to a young South African entrepreneur. Kunene was one of the 10 finalists of the South African Breweries Kick Start Business Competition for his business, Mind Trix Media (specializing in web development and design, development of mobile applications, printing and marketing) and met a number of motivational entrepreneurs, including Virgin Atlantic’s Richard Branson. Kunene says one of the most important pieces of advice he got was to see a psychologist once he got his first million (Tshabalala 23). A lot of money affects one’s psychology. They might start seeing themselves as better than everyone else. On the other hand, friends might start to feel their friend (the one who has the lottery) is acting different. They might be right, but they might also be wrong, seeing what they want to see out of envy. Either way, this is how money separates friends. Further, if a college student wins good fortune in lottery, they might start to think that they are now already successful, that they do not need college education anymore. Besides, they might argue, we have successful college dropouts in Bill Gates, Richard Branson and who would forget Steve Jobs. What they might not see is that these people dropped out of college with concrete visions of where they wanted to do with their lives, where they wanted to be. Of course, it took some risk. But they left college to work toward that vision. Another thing about these famously rich college dropouts is that they have worked hard for what they have or, in the case of Steve Jobs, had. That is the other problem about lottery money; it comes easy. And I like to think that people tend to be more protective over what

Organizational Development in HRD Change Model Research Paper

Organizational Development in HRD Change Model - Research Paper Example harmaceutical industry is also risky because to develop a drug requires huge investments and out of the many thousands of discovered compounds, only one might be approved drug for sale with the failure rate being high and very difficult to get the return on investment. Also, the high stakes required at the organization if the research and development shows that the total cost of the project does not reach the fruition needed. The organization also is also experiencing that the costs of healthcare have consistently raised faster than the GDP thus creation of an unsustainable situation in healthcare systems, whether it is publicly or privately funded. As a result, new barriers have been erected to market entry; pressures have increased on the pricing, reimbursement, and besides customers are increasingly demanding for evidence of the â€Å"value for money†. The costs of doing research and development have risen more sharply than the rate of inflation, while the number of drugs that were reaching the market has steadily fallen. Changes will pave way for improved integration between the company’s customer service activities, underwriting, and excellence in operations Vision is the strong belief focused on the right course of action. It is the most vital component when faced high uncertainties and actions are hard to contract. The vision of the organization: provision of access to safe, effective and affordable medicines and the related health care services to the people. Mission: Our priorities are God, people, and business. The core values of the organization: Leading portfolio of products and medicines that supports , wellness and safety of the population; committed to the application of science and our resources to improve the health and well being at every stage of life by providing high quality drugs; efficiency in the provision of services; operating on transparency; working in partnership with everyone from the patients to the health care providers to world

The U.S. Constitution Promotes Intercultural Communication Essay

The U.S. Constitution Promotes Intercultural Communication - Essay Example The constitution ‘encourages the American people to become one people. The legislators have been developing policies that seek to bring about intercultural communication. The policies should serve to institute a healthy form of communication that appreciates cultural diversity. However, despite the efforts, an analysis of the current situation indicates that more needs to be done. For the American community to thrive peacefully and in unity, intercultural communication is essential (Castillo-Ayometzi 1). Intercultural communication refers to a form of conveying messages in an ethno-relative manner. In the past years defined by the worst forms of racism, each race has had an ethno-centric communication. The whites communicate in ways that make blacks feel intimidated. Christians pass messages that imply that their religion overrides Islam. This perspective of communication centers on creating an overemphasis of one’s culture. It involves defending it unnecessarily too muc h while rejecting to appreciate the culture of other people. Inter- cultural communication is necessary in the society. An intercultural communication is the type of communication will foster an understanding between the people and the existing differences will reduce. Intercultural communication is necessary not only for internal unity but also affects the relationship with others countries whose beliefs, policies and religion differ (Jandt 99). The multiracial population in America makes it more tasking for intercultural communication to exist (Castillo-Ayometzi 1). The country has a dark history of slavery against the blacks and continued racism and white superiority. Slavery and racism has brought about a divide in the American society. Racism has caused the blacks and minority races in America in the past. To bridge the gap racism has caused, an intercultural communication is a step towards bringing unity to the nation. Some institution offer intercultural communication as a co urse for the young generation to learn to appreciate the existence of variety. In the past, an ethnocentric perspective has existed in the minds of the whites. All races differ in various aspects in behavior, religion, values, and norms. Since these people live in the same country, it is worthwhile for an ethno-relative form of communication. Communication is an aspect whose importance society should not underestimate (Jandt 91). It determines the value of our interactions with others. Although English is the official American language, it is not the only language in use by the different cultures. The constitution in this case seeks to establish a universal language that people should use regarding official matters. This was a step towards building intercultural communication. This requires all people to use as a means of communication in official business (jandt 91). This policy served to foster a communication that is beyond ethnicity and culture. Having an official language preve nts situations in which people in offices use a language that other people do not understand. However, the minority groups that cannot speak fluent English faced negative effects. They could not express themselves clearly and this created a barrier for them. They received services without satisfaction. In other cases, they failed to access essential basic services. This shows that legislators should do more to foster the development of a lasting effective intercultural com

The Patriot Act Essay Example | Topics and Well Written Essays - 1000 words

The Patriot Act - Essay Example As the discussion declares the Patriot Act is potentially capable of doing much good than harm if timely and adequate amendments are made in the controversial, meaningless and potentially harmful provisions of the Patriot Act. This research stresses that with the world rapidly transmuting into a global village, diversity is on the rise, more than ever in human history and with it has popped up problem of intolerance of each other’s values, beliefs and principles. When this lack of tolerance augments at an alarming pace, bigger social and cultural issues erupt paving way for greater and deadly consequences. One such consequence was the September 11 incident that completely shook people up, due to mass destruction that it caused and thus compelled both the public sector and the private sector to re-evaluate the nation’s homeland security systems and the potential threats to the same. On the same account, the government of the United States of America the SAFETY Act â€Å"as part of the Homeland Security Act to encourage potential manufacturers or sellers of anti-terrorism technologies (ATTs) to develop and sell technologies that could reduce the risk or mitigate the effects of large-scale terr orist events by limiting legal liabilities that might otherwise be faced by such developers and sellers for injuries and losses sustained in an act of terrorism†. This SAFETY Act however, has caused much turmoil and debate among social strata thereby creating two distinct sides to the Patriot Act, one of the proponents while the other of the opponents.

Advertising strategies - Denim jeans Assignment Example | Topics and Well Written Essays - 500 words

Advertising strategies - Denim jeans - Assignment Example Both market and product segmentation are beneficial to the company in various ways. In order to achieve maximum benefits, some segments in Denim can be helpful. For example, the company can break down its market using demographics where women are grouped according to their ethnicity, income, age, education, marital status and even occupation. For example, for the young people, the company can decide on coming up with fashionable jeans just for this group. The company can also decide to segment the market based on psychographics, where such things as attitudes personality, lifestyle and even hobbies are used to segment the market. Segmenting in such presented manners would not only change the grouping of the product, but advertising would also be changed according to the needs of each of the segment. This would include changes in the information contained in the adverts, but also the budget used in advertising since some segments would require much budgets than others (Farkas, 2011). The media’s aim is for effective and efficient delivery of messages intended to reach the audience. Efficiency is needed in order to deliver the message at lower costs than before meaning that it is common for advertisers to choose mediums that are cost effective in their advertising. This must be done in such a way that quite a number of people are reached using the lowest cost possible. Effectiveness, on the other hand means that influence and enhancing of the message is needed and the correct media for this is needed too. Therefore, reach and frequency must be incorporated by media planners in order to achieve the balance of effectiveness and efficiency. Reach is seen as the number of people and households that a certain media is able to reach or that are exposed to this specific media. Frequency, on the other hand, refers to the times that the discussed people or households are contacted or reached by a

Car robber Essay Example | Topics and Well Written Essays - 14250 words

Car robber - Essay Example The car robbers have also turned to highly sophisticated equipments in perpetrating the crime. Financed by members of the society who either buy robbed cars or provide the necessary equipments for the crime, these professional car robbers even develop provisions to smuggle the cars to other countries, especially to East European and African nations, through various shipping companies. Because of the rise in the number of car robberies, car factories are now focused on equipping cars with security machines such as security alarm systems and identification mechanisms. The latter verifies the owner and/or user of the car as the engine starts. Despite these innovations, car thieves continually show adeptness in highly mechanized and electronic knowledge thus beating these security gadgets. In addition, some car robberies occur due to faulty car security systems and the carelessness and negligence of the car owner. All over the world, car robbery has increased in the recent decade because of the demand for cars as a means of transportation. The rising demand is due to the important role that cars perform in the world. Globally, they are considered the first means of transport. Ironically, this demand for cars is another reason for the increase in car theft. Second-hand Japanese- or American-made cars known for their performance are re-built and put out in the market in developing countries. Due to the inexpensiveness and the popularity of such second-hand cars, this kind of car theft has not only provided another source of income for car thieves but also another motive for stealing cars. The Abu Dhabi Emirate is one-sixth of the former Trucial States of the Persian Gulf that was merged in 1971 to form what is now known as the United Arab Emirates or UAE. Abu Dhabi is the capital of the UAE. It has all the federal institutions and ministries in the Abu Dhabi Emirate like the UAE Central Bank, Abu Dhabi Security Exchange and UAE federal ministries

Sandwich Blitz Unit 6 Essay Example for Free

Sandwich Blitz Unit 6 Essay According to the four step control process, the first step would be to set performance standards. In this scenario Lei would first need to update the employee handbook. Updating the handbook would clearly set new employee standards. Lei would also need to make it mandated that every manager review the new updated version with their staff. Measuring performance is the next step. With this process Lei would need to sit down with the management team and conduct an evaluation on the employees. This would allow them to see who was upholding the rules and regulations in the handbook. This will lead to areas of opportunity and also areas of correction. Buy measuring the performance level this would give the team the ability to give recognition to those that deserve it. Step three is comparing the performance, this step will be challenging for the team. The team will need to evaluate the performance of the employees before the updated handbook. This will give the management team the ability to discuss what further changes need to be made. Also in the evaluation they will be able to evaluate the employees that did not need to make an adjustment with-in the new handbook. Step four is to take action to correct problems and reinforce successes. In my opinion this is the last and most critical step. The individual incorrectly imputed wrong working time, or time that they did not work. This can be handled in a number of ways. They can have the employee make up the hours, and not get paid for them. Another option is that they can deduct the time paid out of their paycheck. This will allow the other employees to be aware that this type of action will not be overlooked. The manager should also be held accountable for his or her action. A manager should not authorize any action that is not cleared or allowed in the handbook. The only way to be fair on both sides is to write the manager up.

Microsoft Office Essay Example for Free

Microsoft Office Essay The office uses Microsoft Office 2003 Professional Edition which is the leading software in the market today. It offers significant advantages which include excellent functionality, improved collaboration between people, information and processes, attractive and easy to use interface and useful collection of applications.   Among the Office 2003 applications which are commonly used include: Outlook: The 2003 Professional Edition has given a much better look to Outlook than before.   The software offers new and advanced features such as improved junk mail facility and addition of data markers which allow the user to see not just the date but the day when an email was sent or received. Word: The most common and useful word-processing tool available today.   The 2003 version is quite advanced and understands the XML file format.   It comes with easy editing and formatting tools, graphs and diagram templates, spell check, grammar and thesaurus and an overall user-friendly interface.   A key disadvantage with Word is the amount of memory it takes up which is higher than the older versions. Excel:   Excel is a very handy tool when it comes to dealing with data and data related activities.   It enables the user to turn data into useful information and offers tools which help in the analysis, communication and sharing of that data and its key findings and conclusions.   Excel also offers the added advantage of using Extensible Markup Language (XML) data which provides users greater flexibility to connect with business processes.   Excel spreadsheets are easy to use and read and provide easy access to important information.   The software is a must for any company and allows timely access to information and helps smooth the process of decision making.   Overall, it’s easy to use but a key disadvantage is the difficulty of using pivot tables and numerical calculations through formulas. PowerPoint: PowerPoint allows the user to crate presentations that have more impact and that have the ability to transmit information in a more accurate and interesting manner.   This software can help create amazing presentations with the use of graphics, animation and multimedia.   Presenting is quite easy with various slide show tools and transitions.   With PowerPoint, it is also quite easy to share and exchange relevant presentations with others by sharing them and by using the shared attachment option.   Important and confidential presentations can be secured by preventing others from copying or printing the slides.   This can be done through the Information Rights Management functionality. FrontPage:   This software is another important tool especially in todays age of the World Wide Web.   Microsoft FrontPage offers great features, flexibility and functionality and allows users to create unique and attractive websites.   It provides easy to use designing and publishing tools and also allows users to test their site with various combinations and resolutions to determine how it would eventually turn out to be.   Users can take advantage of multiple images and content and build websites that are effective and attractive. Windows Server 2003: The Windows 2003 Server is an extremely essential and effective operating system that helps organizations create strong infrastructure and make a network which would work with great efficiency.   The 2003 server offers enhanced security, increased reliability and is extremely easy to use and administer.   This software is great to collaborate with people, information, systems and devices.   While it offers great benefits, a major disadvantage of Windows Server 2003 is that it requires more system resources. It also needs to reboot more frequently than UNIX or Linux.   It is comparatively more expensive than other operating systems.

The Effects of Earthquakes

The Effects of Earthquakes Abstract The occurrence of earthquakes is unpredictable and they are characterized by widespread loss of life and damage. They also cause a lot of panic to the affected people with some experiencing a permanently changed life there after. This report extensively looks into the effects of earthquakes on people and businesses. Regarding the former, the report focuses on the social and economic impacts. On the latter, the major focus will be on its general impacts on a business. This is covered through introduction, methods, results, conclusions and recommendations. Executive summary As one of the natural disasters, earthquakes affect people and businesses in many ways. Some of these effects are as a result of other effects from the earthquake (ripple effect). Notably, people are affected socially and economically as many lose their lives depending on the magnitude of the earthquakes. Earthquakes with stronger magnitudes like the ones experienced in Chile and Haiti lately led to massive destruction and loss of life. Socially, people are faced with a completely different social set up as many are left homeless. Families too are broken as some lose their loved ones. Children are traumatized as their lives changes possibly for good. Deviant behavior also increases after earthquake as people loot from the damaged buildings Some business have to incur huge losses due to damaged buildings, costs of repairs, damaged roads which increase costs of shipments to and from the business location and lost business opportunities. Other businesses are forced to shut down leading to loss of jobs and a negative effect on the larger economy. The aim of this research was to establish how earthquakes affect people and businesses. Introduction In the recent past, earthquakes have become a common phenomenon. The most recent earthquake tragedies occurred in Chile and Haiti where hundreds thousands of people lost their lives. The economies of these nations are still trying to recuperate from the effects with the help of the rest of the world. The extent of damage caused by earthquakes is dependent on its magnitude. There are minor earthquakes which cause only causes tremors especially in areas which are not prone to earthquakes. However, the areas which are prone earthquakes are hit by earthquakes with stronger magnitudes. For example the recent earthquake in Chile had an 8.8 magnitude measured on the Richer scale and its considered to be the seventh strongest to have ever been experienced. In Haiti, it had a 7.0 magnitude while in Kobe Japan it had a magnitude of 7.2 (Georesources.co.ku 1). Earthquakes of such magnitudes have devastating effects on people and businesses. There is a massive loss of lives and widespread disrup tion of businesses. Businesses incur huge losses when buildings collapse, transport network is destroyed as well as other infrastructure. The survivors are faced with a dire challenge of picking up their lives again from scratch while others find it completely hard to recover from the trauma. The loss of family members and bread winners in the event of an earthquake is a major cause of these traumas. People lose their jobs as their places of work are reduced to rumbles. Basically, earthquake beckons poverty. Businesses are forced to close permanently after incurring inflated losses. The few businesses which manage to live through the experience are forced to incur extra costs of paying for new buildings. Lack of infrastructure is also a major cause of suffering to these businesses. Notably, reconstructing the damaged roads take a long time and this derails the businesses efforts to pick up again. Methods In order to establish the effect of earthquake on the economic lives of people, I assessed the economic stability of people from a general perspective before and after the recent earthquake in Haiti. The assessment involved exploring information on the economic participation of people. I also explored researches on the number of people who have been left homeless and now living in camps. This is because this is a clear indicator of their economic situation. To assess the effect of earthquakes on peoples social lives, I assessed the variations of peoples social life in behavior and relation after the earthquake. Here, I paid a lot of attention to re-organization and separation of families. I also assessed the prevalence of deviant behavior after the tragedy (Li 9). Lastly, I assessed social panic caused by the earthquake. To determine the effect of earthquake on businesses, I assessed the number of closed businesses, the amount of loss incurred in terms of destroyed business premises and wares, loss of business due to transportation damage. I also assessed the cost associated with loss of customers due to transport disruptions and the general performance of the businesses after the earthquake. Its important to not that this assessment will be based on previous earthquakes like Kobe, Japan, Haiti, Chile and Northridge earthquakes. The tasks above will be based on the information provided by previous researches (Meta analysis). Results After carrying out an in depth assessment of the effects of earthquakes on the economic stability of people, I discovered that majority of the people directly affected by earthquake are straining economically. This is because some of them have lost their jobs while others have seen their small businesses destroyed. Others have been displaced and are living in encampments meaning they are now dependent on reliefs and cant take part in any economic activity. Many people have been left homeless after their houses collapsed. During Kobe earthquake, a massive one million homes were affected (Bilham-Boult 80). They have been unable to rebuild their homes due to economic constraints. Most of these homes were destroyed by the resulting fire. Major transport breakdown and disruption of infrastructure such as electricity and gas supply halted many businesses which offered employment to many people. This ended up affecting them economically. Again, many people interviewed especially women and c hildren revealed that they lost a breadwinner to the earthquake. Most of the deaths of such breadwinners occurred in major buildings where they were working. Socially, the results on the ground shows that many families were separated and other reorganized after earthquakes. For example in Haiti, some people are still not aware of the whereabouts of some of their family members. Some people have been unable to pick up their lives after losing their loves ones while children have been orphaned. The wake of earthquake has left behind a string of widows and widowers too. Again, the homeless have been pooled together in camps and this has greatly reorganized their social set up. For example at the climax of Kobe earthquake 316,000 people were evacuated and made to live in temporary accommodation like parks, schools and community centers. During that time, the night-time temperatures were -2 degrees Celsius and they did not have sufficient blankets, clean water and food (Bilham-Boult 80). They have been forced to abandon their already established social ties and live among new people in the camps. In Chile, deviant behavior increased after the earthquake as people stole from the affected buildings. This prompted the Chilean government to put a curfew though some people still defied it. This led to police shooting some people. In Haiti, lawlessness prevailed after the earthquake as hooligans robbed people and business. People were forced to live by the gang as law took a break. Reports indicate that there is a huge increase in the rate of crime at this time when the Haiti economy is trying to implement recovery measures. There is also a general panic among the affected people as people fear that another tragedy may occur anytime. Some especially young children are traumatized after experiencing the earthquake events. These incidents have been reported in numerous reports calling foe guidance and counseling for such children to ensure that they lead a normal life (Inter-American development Bank 1). It was also established that earthquakes have devastating effects on almost every business irrespective of whether its a service or a product business. Firstly, many businesses especially those whose premises collapsed have been forced to shut down. Others have been forced to spend a lot of money to reconstruct such premises. In Chile, many businesses were looted and this led to loss of inventory. This further added up to the loss figure from the earthquake. After the Northridge earthquake, many businesses reported losses due to earthquake-related transportation damage (Boarnet 16). These losses were caused by factors like limited customer and employees access to the location of the business, shipping delays to and from the business, utility cutoffs, inventory loss or damage, repair costs, building damage and higher prices. Notably, the Northridge earthquake destroyed ramps, bridges, interchanges and roadways (Boarnet 7). Conclusions Conclusively, earthquakes have massive and devastating effects on people and businesses as the discussion above shows. To people, earthquakes cause economic and social impacts which have got a ripple effect. Some of these social impacts include massive loss of life, family separation and social disorganization as people are forced to live in temporary homes after they are rendered homeless. The rampant deaths lead to some children being orphaned while others are left traumatized. Deviant behavior is also on the increase as hooligans take advantage of the situation. There are also economic impacts to people where people lose their source livelihood in the wake of destruction. Destroyed homes condemn most people to poverty life. Businesses too are adversely affected with some being forced to shut down. Others incur huge reconstruction costs after huge losses. Recommendations People in earthquake prone areas should be enlightened on how to react in case an earthquake strikes. This includes advices like what to do, where to take cover in a building like under a table or stairs as well as what to do when out doors or when driving. This will be important in controlling panic and consequently control the number of deaths. Controlling the number of deaths goes a long way in curbing the social and economic impacts on people. The other recommendation would be to provide and guidance and counseling to affected people and families to help them lead a normal social life. Businesses should also be advised to take insurance covers against losses emanating from earthquakes. Works cited Bilham-Boult, Alan. People, places and themes. New York: Heinemann, 2001 Boarnet, Marlon. Business losses, Transportation damage and the Northridge earthquake. University of California: 1996 Georesources.co.uk. Kobe Earthquake, n.d. Retrieved on 2nd April 2010 from http://www.georesources.co.uk/kobehigh.htm Inter-American development Bank. Reconstructing Haiti: Social Services, 2010. Retrieved on 2nd April 2010 from http://www.iadb.org/features-and-web-stories/2010-02/english/reconstructing-haiti-social-services-6515.html Li, Jinfang. Brief Introductory to Seismosociology in China, n.d. University of Delaware

The Great Gatsby and the tainted American Dream Essay -- essays resear

Benjamin Franklin coined the phrase, â€Å"American Dream† during the early infancy of our country, proposing this dream as, â€Å"That pursuit of a better existence †¦ [and] a higher quality of life through hard work, determination, and devotion.† While this may be what many of the characters in The Great Gatsby believe (Jay Gatsby in particular), one critical ideal is discarded in Fitzgerald’s twisted refinement of Franklin’s definition: morality. It is apparent that Jay Gatsby achieves his wealth and social status through illegal and immoral means, such as bootlegging alcohol. The irony becomes remarkably stunning when one realizes that the section of Franklin’s autobiography, which outlines his method for achieving this dream, is entitled â€Å"Moral Perfection†. Fitzgerald presents a dark satire by portraying the immoral Jay Gatsby as an icon for the decay of the dream Franklin proposed and promoted so avidly. Fitzgerald masterfull y allows the reader watch the evolution of Franklin’s American dream from its fertilization in the ambition of James Gatz to its dominance over Gatz’s life, eventually spawning Jay Gatsby (Gatz-bye) a self-destructive man holding on to a dream that can never become a reality. In addition to Gatsby’s delusional pursuit of happiness, Nick Carraway, our narrator, suffers from the same addiction to a dream, which, if made true, will never live up to its expectations. It is obvious that Nick envies Gatsby, hence the title of the novel. Nick is in awe of Gatsby’s wealth, social power and moreover, and most of all, the carefree lifestyle it allows. Nick, at the same time he is completely unaware of the illicit means by which Gatsby has gained his wealth. Following Gatsby’s death at the end of the novel, Fitzgerald shows Nick’s awakening from his dream to persuade the reader to walk away from his novel understanding the lesson that Nick learns from Gatsby’s folly. Fitzgerald strives to expose a striking realization that the American dream that Franklin proposed will never be able to deliver its promise of â€Å"a better existence† in a society where morality is tossed aside so casually. Fitzgerald litters the novel with a cast of characters who are struggling to chase either emotionless dreams or impossible ones. All of these other characters suffer from this plague of disillusionment that has come to be known as a staple in modernist writing. Morality... ...ended up had he followed Gatsby and taken that â€Å"job† offer. Tom and Daisy both suffer from the sins of gluttony and avarice that dominate their dreams of happiness, they can’t get away from thinking that the more they own the happier they’ll be. This can be seen in the way Tom mourns little for Myrtle, but only worries about himself when George comes to see him after Myrtle’s death. If he feels a little hurt it’s because he’ll have to go out and find another mistress, and we can’t say for sure whether or not he will. Fitzgerald is bent on making sure the readers take away one message, there is no more American dream. He doesn’t stop there though, he goes on to warn his readers that if you don’t believe him and decide chase your personal American dream and shoot too high or too low, you will end up miserable, possibly for the rest of your life. Lastly, there is no doubt that this novel’s message about the d ecay of the American dream is solely focused on an audience facing some of the most vastly changing times in our civilization’s history and a warning that just like Jay Gatsby found out, there is no way to reclaim the past, that American dream, Franklin’s American dream is gone.

Hegel: Reason in History Essay -- Philosophy History Essays

Hegel: Reason in History The second chapter of the Introduction to the Philosophy of History bears the title "Reason in History"; however, careful study reveals that it could just as aptly been dubbed Reason is History or better, History is Reason. Although Reason exists in a finite form within the human being, the whole—infinite Reason—is necessarily greater than the sum of its parts—the sum of finite Reasons. Hegel's Reason is the infinite material of all reality—the substance, form, and power. History is the increasing self-consciousness of the Spirit i.e. Reason; that is, a progressive increase of Reason within the world. This relationship between history and Reason is expressed by Hegel's agreement with Leibniz that this is the best of all possible worlds. In other words, everything is as it should be. In fact, Hegel makes strong assertions along just these lines, "that [Reason] reveals itself in the world, and that nothing else is revealed in the world but that Idea itself, its glory and majesty (12-13)." It is from this idea that Hegel derives the point that "Re... Hegel: Reason in History Essay -- Philosophy History Essays Hegel: Reason in History The second chapter of the Introduction to the Philosophy of History bears the title "Reason in History"; however, careful study reveals that it could just as aptly been dubbed Reason is History or better, History is Reason. Although Reason exists in a finite form within the human being, the whole—infinite Reason—is necessarily greater than the sum of its parts—the sum of finite Reasons. Hegel's Reason is the infinite material of all reality—the substance, form, and power. History is the increasing self-consciousness of the Spirit i.e. Reason; that is, a progressive increase of Reason within the world. This relationship between history and Reason is expressed by Hegel's agreement with Leibniz that this is the best of all possible worlds. In other words, everything is as it should be. In fact, Hegel makes strong assertions along just these lines, "that [Reason] reveals itself in the world, and that nothing else is revealed in the world but that Idea itself, its glory and majesty (12-13)." It is from this idea that Hegel derives the point that "Re...

sunday too far away :: essays research papers

Sunday Too Far Away is set on an Australian sheep station in 1955. It shows the life of a shearer, Foley (played by Jack Thompson), In the hardships of living through the union action of that year and the consequences of age in the demanding and competitive world of the shearers.   Ã‚  Ã‚  Ã‚  Ã‚   the film traces the actions of Foley . Foley is a long time gun shearer who has returned from retirement for one last season to make the most of a pay rise to shearers. Though out shawn by a new comer Foley is the uncontested leader of the shearing gang. Through him and scenes like the unmotivated break down in front of the owner's daughter, the only feminine aspect of the film, the audience receives the emotion of the film. His predicament and the feel of the film are emphasized with the parellelism of the older alchoholic Garth and his young clumsy counter part. Foley is the most active character initiating brawls and jeering the arriving scabs. Director Ken Hannam uses the eclectic character range of the film to demonstrate the masculinity and mateship of Australian culture in the era. The competitiveness, alchoholism, gambling and distain for the daughter reak â€Å"Aussie† maleness and provide a bleak but relative humour to the film. Through out the film speech is kept to a minimum and the feel of the film is replaced by actions such as the scene where Foley and his â€Å"mate† compete in washing clothes while naked. Through similar scenes it seems that Ken Hannam is showing the nessecity and pain of masculine culture through the characters and situations presented. sunday too far away :: essays research papers Sunday Too Far Away is set on an Australian sheep station in 1955. It shows the life of a shearer, Foley (played by Jack Thompson), In the hardships of living through the union action of that year and the consequences of age in the demanding and competitive world of the shearers.   Ã‚  Ã‚  Ã‚  Ã‚   the film traces the actions of Foley . Foley is a long time gun shearer who has returned from retirement for one last season to make the most of a pay rise to shearers. Though out shawn by a new comer Foley is the uncontested leader of the shearing gang. Through him and scenes like the unmotivated break down in front of the owner's daughter, the only feminine aspect of the film, the audience receives the emotion of the film. His predicament and the feel of the film are emphasized with the parellelism of the older alchoholic Garth and his young clumsy counter part. Foley is the most active character initiating brawls and jeering the arriving scabs. Director Ken Hannam uses the eclectic character range of the film to demonstrate the masculinity and mateship of Australian culture in the era. The competitiveness, alchoholism, gambling and distain for the daughter reak â€Å"Aussie† maleness and provide a bleak but relative humour to the film. Through out the film speech is kept to a minimum and the feel of the film is replaced by actions such as the scene where Foley and his â€Å"mate† compete in washing clothes while naked. Through similar scenes it seems that Ken Hannam is showing the nessecity and pain of masculine culture through the characters and situations presented.

Physical Education †National Study Essay

To examine the support and provision for football in England, I will be researching how the sporting structure in the country helps performers from first-level elite stage through to area, county, regional and national selection. The diagram below shows the pathway a typical performer would take to reach the top level of elite representation. There is evidence to suggest that the schools in England. have realised their importance in introducing football to children, however, not only is football offered through the PE curriculum, but schools also offer pathways into a wide range of additional opportunities for example, after-school clubs & into competition. There are soccer schools all around the country which help develop the talents of specific players, one such school is the Orpington FC Soccer School whose aim is to provide football for players of all abilities. It takes place every Saturday morning, with the school being divided into two sections: Minis (Boys & Girls) 3-5 years old and Academy (Boys & Girls) – Year 1,2 and 3. It only costs à ¯Ã‚ ¿Ã‚ ½2 per session. Well-renowned football clubs all around the country also hold soccer schools sessions to enhance the ability of performers of all ages. Arsenal Soccer Schools, held by Arsenal Football Club try to get children to â€Å"play the Arsenal way†. By guiding players through extensive training programmes, they take time to nurture and develop youngsters since 1985 and have network centres all over the world. The techniques used are the same ones senior players from Arsenal use in the training ground, developing their technical ability. They have soccer school locations all over the country and it is at your own digression to click on the ‘course locator’ they have to find the nearest one near you. Read more:  Essay About Physical Education Sports Academies are also present around the country to develop performers, the HCC Football Academy (Hackney Community College Academy) have been in operation for over a year and have already won the UEFA Festival of Sport. The UK-Football Academy located in Luton, Bedfordshire ensures performers have the opportunity to be showcased via Professional Football Trials in the presence of top football scouts from the Premier League right down to the Blue Square Premier. Their coaching is delivered by UEFA ‘A’ & ‘B’ licensed coaches; they also pride themselves in teaching ‘essential life skills’ which they believe will aid performers’ paths into professional football. County Associations are one of the fundamental pathways into supporting performers. As Appendix [1] shows, each county is represented by one member of the FA Council. Each Development Team works to provide coaching and funding to children and adults throughout their area. Included within this sphere is the awarding of the FA Charter Standard, the development of women’s and girls’ football, the promotion of minority groups within the game and the running of a series of courses to aid coaching standards. They are also responsible for administering club and player registration as well as promoting development amongst those bodies and referees . Football’s National Governing Body – The F.A is responsible for developing and regulating the game at levels from international football to the grassroots. They invest à ¯Ã‚ ¿Ã‚ ½60m into the game each year with the income mostly coming from sponsorships. The F.A. Hat-Trick Programme delivers Community Football Development workers in the most deprived areas of the country, and they are committed to removing any barriers to people of all ethnic backgrounds playing football. The professional structure of football is important in the development of performers. The system contains a hierarchy of leagues following the principle of relegation and promotion. The advantage for performers is that teams from more prominent teams than the one they play can purchase them from their respective clubs. Talent Identification of each phase of the football performer pathway is as follows: Phase One: (Identification of Talent) – Teenagers between 14-16 are screened within their school via a host of physical and physiological assessments, and then their results are compared against a national database, if they show evidence of surpassing the average standards, they progress onto level two. Phase Two: (Testing Stage & Selection Stage) – The screening stage continues as in Phase One but this time, the testing is more sport-specific. This phase sees if they can use the results they had in Phase One and implement them into a more sport specific environment. If there is an indication of increased sports potential, then they will be in the ‘selection’ phase. Phase Three: (Development Stage) – Young athletes who have been identified as talented, and selected for a particular sport via testing, will be invited to participate in a talented athlete programme – the ‘development’ phase. Different clubs have different requirements to identifying talented players, e.g. TIPS – technique, intelligent, personality, speed (Ajax Football Club), TABS – technique, attitude, balance and speed (Barcelona Football Club), SUPS – speed, understanding, personality and skills (Arsenal Football Club). After these phases, you will be invited to a trial at a club. Talent Identification schemes will simply pick the best individuals i.e. who they believe is most likely to make it as a professional footballer. Some football clubs want to test your fitness and your performance in a football match whilst others just concentrate on the latter. Speed is very important in football today as the game is very fast-moving and hence this attribute is considered by almost all clubs, normally they will judge speed by seeing performers sprint in a football match. It is of vital importance that there are opportunities for football performers for specific populations, who may be under-represented due to a wide range of barriers. In England, there is a whole host of opportunities specifically aimed at disabled athletes, the diagram below shows the importance the country pays to include everyone regardless of their ability: The level of provision for females in England is much lower than that of the provision for males, due to the lack of female teams and the lack of demand for female footballers. The FA funds full-time football development staff in each County Football Association to deliver its development programme. These include 47 Women’s and Girls’ Football Development Officers â€Å"working strategically across the country to introduce the playing opportunities required†. There is a gender imbalance for performers progressing through to elite level of representation. In conclusion, having researched the provision for football performers in England, I can say that there is no shortage of opportunities available and it is mostly at the digression of people to make the most out of them. One positive is that most of them are free and do not require any previous experience which is good as it involves everyone regardless of their ability. To improve provision for football performers, there could be a remit for females to progress through the pathways the same as males. Bibliography http://en.wikipedia.org/wiki/County_Football_Association http://www.hackney.ac.uk/about/sports-academies/ http://inclusion.youthsporttrust.org/downloads/cms/Inclusion/pathways_8_football.pdf http://www.orpingtonfc.org.uk/soccer-school/ http://www.playthearsenalway.com/ http://www.publications.parliament.uk/pa/cm200506/cmselect/cmcumeds/1357/1357.pdf http://www.sportcentral.org.uk/football-news/ http://www.thefa.com/TheFA/WhatWeDo http://uk-footballacademy.com/

Marketing and Puma Essay

This report will show the analysis about PUMA marketing strategy which the 4th footwear producer in the world and also giving advice and objective to develop marketing strategy. PUMA and its Situational Analysis To satisfy customer demand, First, PUMA must understand its internal and external situation, including the macro-factor, micro-factor, and its own capabilities. In order to understand the situation, PUMA must do SWOT analysis and PEST analysis. SWOT analysis PUMA can apply SWOT analysis to both the business unit level, the corporate level and frequently appears in marketing strategy. Strengths First, it is about PUMA brand and its power: * Its image stands for the quality, the neo-technology and the prestige. * It is very competitive brand in athletic footwear, accessory and appeal market. * It is an international company. * It got acquisition of reputable companies. Second, it is about PUMA financial power and its product: * Its financial power is very strong and the financial growth rapidly. * Its product is very diversity and it is successful on creating brand recognition. * It has long time experience in produce athletic footwear, accessory and appeal. Third, its management is marketing oriented, this is PUMA’s advantage in this business, since this is market driven. Weaknesses First, PUMA is not done much of Promotional Campaigns or advertisement. Second, PUMA’s profit dependent on footwear market heavily although it already have wide range of sports products which can cause profit loss when its market share erodes. Third, almost of PUMA’s profit come from selling into its retailers. But retail sector is price sensitive that offers a very similar experience to the consumer as well as they tend to pass the low price competitive pressure to PUMA. Opportunities First, PUMA’s products are for both fashion and unfashion customer, playing sport or not, especial the young, so it make its own opportunities, since it give customer changes to replace their products. Second, PUMA success on build-up a strong brand recognition which is cover all over the world that give it change to penetrate to disposable market [] for high value sports products like World Cup, The Olympics†¦ Threats First, PUMA’s short-life-cycles product competitive penetration plan can cost it a lot of money and give its marketing and its research and its development a heavily pressure. In addition, the serious threat may come from weakening markets. Second, buying and selling in different country with different currencies can be threat, because margins and costs are not stable for long periods. Not only PUMA but every international company must face those issues. Third, price sensitivity is a threat to PUMA, especially when the retail sector becomes competition of price. For example, there are many stores with same goods. The consumer is walking around for bester price in the same product. PEST analysis PUMA can apply PEST analysis to analyze the external macro-environment which it is affected. Political Factors There are various political factors that are affect to developing process of PUMA, especially to build strong financial to make more profit, environmental issues is one of those issues. So PUMA should focus on various issues which related to the environment. In order to keep up the developing process, PUMA should consider the international laws and local laws when being outsourcing from foreign countries that include quota and tariffs which is the most critical political factors. Like another international company, PUMA is outsourcing its production in Asia due to lower labor-cost and taxes. PUMA is selling its products in various parts of the world. So the political stability is very important because if one of those issues is happen for PUMA’s local partner that can affect overall performance of PUMA. Economic Factors In terms of stock exchange, monetary issues and so on, the economic factors, somehow, can be related to the various political factors which could affect the developing process of PUMA. Especially, the economic policies issues in Germany which is play an important role as well as the economic policies issues of the local partner. Thus, political factors have a great affect to the psychology of the customers. Due to different cultures and regulations and human resource aspect, the various employment laws in foreign countries should be considered. Social Factors There are various social factors that might affect the developing process of PUMA as well as demand or experience of the customers for one service or product. Nowadays, due to higher life-quality, people is love to playing sport a lot, so it is a big opportunities for PUMA to expand its market share. PUMA also should include some of new sports such as skateboarding, diving and extreme bike as importance segments in strategy-making Recently, there are more female-customers participates in sport, especially in US, the number of female-student who playing sports at university has increased three time and there are also more than thirty-three percent of female-students playing sports at high school. For now, female-customers participate in every sport in US. Thus, PUMA should consider the needs of female-customers in fitness shoes. Technological Factors PUMA should focuses on Research and Development activities by apply latest technologies, in terms of technological factors, especially internet-marketing like, example vital marketing or so on†¦ The maturity of technology is play an important role in terms of development because technology is non-stop develops, so PUMA should consider it. In addition, the global consumer is another important part because PUMA is run its business in various part of the world. PUMA and its Unique Selling Proposition The Unique Selling Proposition (USP) states successful advertising campaigns made unique propositions to consumers and this convinced them switch to PUMA brands. PUMA is suggested replacing its traditional business plan with its USP because USP can make a great deal to PUMA business model. USP can define PUMA business and business goals in one sentence. According to Rosser Reeves, there are three part of USP definition. 1. Each of PUMA’s advertisement must say to its consumer: â€Å"Buy our goods, and you definitely get this specific advantage†. Example: â€Å"Make Football Everywhere† (PUMA football), By using such advertisement, PUMA try to tell its consumer the benefit of buying and using its football shoes, the benefit is its shoes can be use everywhere to playing football, it can be the street, stadium and backyard†¦ and it is also new marketing strategy of PUMA. 2. PUMA’s offers must be something that other competitor cannot offer. Those offers should be unique. Example: The Puma design ethos/philosophy â€Å"PUMA is mixing fashion and sport-lifestyle in a unique way. PUMA always try to illustration sport in a creative-fashionable way, and when it comes to fashion PUMA’s always try to put its sports heritage into fashion-area†¦Ã¢â‚¬  Or â€Å"To PUMA, sport is a living-active-lifestyle, whether its customers are a traveler, an athletic or event businessman, this is a various kind of illustration of sport in modern time†¦Ã¢â‚¬  (Jochen Zeitz, CEO, Puma AG, discusses Puma’s design ethos) By doing such campaigns, PUMA is creating their new brand image that it is changing its image from product sport shoes to product mixing sport-lifestyle fitness shoes, and it is also new development strategy of PUMA. 3. PUMA’s offers must be so powerful as well as those offers can return the mass profit. â€Å"PUMA have been renewed contract with Jamaican-athletic Usain Bolt that allowed PUMA brand to keep-up, for the risen of 154 percent in annual net earnings to â‚ ¬202.2 million, year-on-year.† (PUMA’s profit â€Å"Bolt†, Jamaica Observer) By gaining suck successful contracts, PUMA try to connect their products brand to famous athletics, and it is also new brand endorsement strategy of PUMA. In short, by using USP, PUMA gain opportunities to wider its market share and make more profit, especially, by lifestyle fitness shoes. PUMA and its Segmentation, Targeting and Positioning To implement marketing strategy, PUMA must define its segmentation, targeting and Positioning. Segmentation Segmentation is related to discover what consumer’s kinds exist and various needs exist. In the athletic footwear market, for example, the demand of consumers may include performance, safety and speed while others are concerned about fashionable. In general, segmentation show the trust which company cannot be every things to everyone and long-time experiences has illustrate that PUMA that focus on the demands of a group of customers more than another for more profitable. Especially, the fitness-shoes market, which can be ‘segment’ by gender and age: Age Age can affect the tendency of buying of consumer. 1. Kids (6 to 12): they may like colorful small-sized shoes. 2. Teens (13 to 18): they may like something that cool and impressive. 3. Adult (19 to 36): They may like the serious color, black or white color is an example. 4. Middle (37 to 55): They may like the same as adult desire. 5. Old (55+): They may like the comfortable, safe and stable. Gender The tendency of buying of consumer also can be affected by gender. Different genders have different demand. 1. Men: They like strong style, and also like strong color like black or white. 2. Women: They like cute and fresh style, and then they may like soft-color like pink, purple, light-green†¦ Thus, there are many segments in fitness shoes market which can be consider as ‘Demographic Segmentation’ that PUMA must satisfy the demand of customer about region, population, climate, population growth rate and density. So the lifestyle fitness shoes can be the answer, because this kind of products is wide cover all of that demand. Targeting First, PUMA need to find out how well the other competitor served the exist segments. It should be harder to approach to segments which are served as well by more than one competitor, in fitness-shoes, for example: NIKE, ADIAS, and KAPPA†¦ Second, PUMA need to find out how large the segment is, and how large it grow, in fitness shoes, for example, in US, the number of female-student who playing sports at university and high-schools has rapidly increased. By now, female-customers participate in every sport in US. Third, in order to archive successful, PUMA should use the ‘Differentiation Strategy’ on all targeted segments, which included: ‘Age’ and ‘Gender’. By using ‘Differentiation Strategy’, PUMA could provide to its consumer the unique features of its goods like lifestyle fitness shoes rather than by lowest price. Because differentiated goods can please the demand of consumers’ unique needs, PUMA can give premium prices for differentiated goods, for example: a pair of lifestyle fitness-shoes can cost more than 1 million VND in Vietnam, that can be consider as luxury goods. Positioning PUMA’s lifestyle fitness-shoes could be positioned following by two main factors: ‘Competitor’ and ‘Consumer’. If the positioning is based on consumer, the marketing campaigns and its messages are targeted to the consumer by branding. That can use logo, symbol which make consumer recognize PUMA and its products. For example: First, the PUMA brand name is popular in the world and people can recognize its name and logo even if no of PUMA’s products is bought by them. Second, the logo is also an important part of branding, itself. The main reason of people that are recognizing PUMA can also recognize its products from this symbol alone. The lifestyle fitness-shoes company PUMA is popular for using a â€Å"leaping cat† (animal) symbol on its product lines. This feature allows consumer to identify PUMA’s lifestyle fitness-shoes, even if the PUMA’s brand name is not showing. Recognition and Loyalty First, recognition, the main benefit of branding is that customers are remembering PUMA’s business. A powerful brand name and logo keep PUMA’s image in the mind of its potential consumer. Second, loyalty, if consumer is please with PUMA products, its brand will help to build consumer’s loyalty. For example, even in the case of consumer is not aware that PUMA sell a new product, if consumer trusts PUMA’s brand, they will trust PUMA with unfamiliar products. Image of Size, Quality, Experience and Reliability First, image of size play an important role when consumer wants to knows that PUMA will still exist in a long time. For example, people often associate the large firms which spend a lot of money on advertising and promotion it’s currently and new products. Second, image of quality, people see that brand can be a part of a product that will help to show its quality and value. If PUMA can process effective branding, then the image of quality in PUMA’s business will raise higher over time. However, branding cannot replace high quality. For example, Nike Inc. sport-wear brand was one of the biggest in the sport-wear world market. However, constant bad publicity about the low paid of its labor at Asia cause damage the image of the brand. Third, image of experience and reliability, PUMA business is to be seen as experienced in its products for a long time, it will make PUMA to be seen more reliable than the other firms. For example, in the case of a customer is choosing a new pair of shoe, there are a PUMA one and the other, but if customer trust PUMA experience, they will choose PUMA. Multiple Products PUMA is being strong brand now which allows it to link several various product lines together. PUMA can put its brand name on each product, it make consumer is willing to buy new product of PUMA. For example, PUMA sells sport-wear, appeal, accessories and etc. all under the PUMA brand name.

Achieving Morality Essay

The external factors play a huge role in shaping one’s decisions. One may think that his genetic and background history has the most influence on his actions, but in reality, the intensity of a given situation has greater impact in the choices of the individual. The surroundings one lives in ultimately influences his perception, decision, and morality. In his essay, â€Å"The Power of Context,† Malcolm Gladwell states how it is the little things in life that makes the bigger difference and in many aspects this is true. In Daniel Gilbert’s essay, â€Å"Immune to Reality† he talks about how human perception about reality is not always accurate. In Oliver Sacks’s essay, â€Å"The Mind’s Eye† he shows how there are many different perceptions to view the world. So at the same time, is it possible to dictate what is right and wrong in one’s life if all the decisions are a result of his given situation and surroundings? Also the morali ty for each person varies depending on their circumstances and perception of their world. Ultimately, an absolute form of right and wrong does not exist because the context of the situation always changes, but still it is possible to achieve an applicable standard of morality in society. Each individual has his own way of looking at the world that is completely unique when compared to the way another person does. This is perception of reality and this form is always open to discussion because the person generates this viewpoint. Each individual makes his decisions based on his perception of the world. â€Å"The processes by which we generate positive views are many: we pay more attention to favorable information, we surround ourselves with those who provide it, and we accept it uncritically† (Gilbert 134). In many instance one creates his own perception to suit his way of thinking, so the individual could be in the center of his world. â€Å"He seemed to regard this loss of visual imagery as a prerequisite for the full development, the heightening, of his other senses† (Sacks 304). Most people see becoming blind as unfortunate event, but according to this person it helped him to improve his other senses. â€Å"The tabloids dubbed Goetz the subway vigil ante and the death wish shooter† (Gladwell 153). Rather than seeing Goetz as a lunatic the newspapers depicted him as a hero. So this shows the difference in perception between people and how it varies from individuals. Importantly since each person’s perception varies it is hard to claim whose perception is right or wrong because ultimately is there a â€Å"right† perception of the world that everybody should be following? Even when viewing a painting everybody has their own interpretation of the art. No one claims there is only one â€Å"right† perception; rather the different perceptions are simply different approaches towards looking at the world. â€Å"It was simply inconceivable that someone could pull a gun on someone else on the subway and be called a hero for it.† (Gladwell 154) shows how different viewpoints affect the verdicts of a situation. A hero to some people might be a villain to others and it is hard to claim who is the â€Å"right† hero. The difference in subjectivity among people will always create a discrepancy of opinions among people. Since a variety of perception exists, then is it possible to have a perfect set and stone â€Å"right and wrong† rules in life? The context of a given matter plays a huge role in deciding the morality of the event. Morality is very much depended on the background information of the event. It is very hard to dictate the morality of an issue without seeing the bigger picture. Most people might see stealing as a wrong act, but what if someone stole a piece of bread in order to make sure he does not die from starvation, is that still a wrong act? In a situation like that one might feel sympathetic to that poor fellow and probably will see stealing as reasonable in that given situation. â€Å"We do not realize that our views will change† (Gilbert 135), the idea of morality varies on the situation because the context of the event directly affects morality. â€Å"Blindness now becomes for him a dark paradoxical gift. This is not just compensation, but a whole new order, a new mode of human being† (Sacks 305), in many aspects blind people do not see their condition as a curse or burden rather a different approach towards living and for most sighted people it might be hard to understand and accept this approach. â€Å"That there are instances where you can take normal people from good schools and happy families and good neighborhoods and powerfully affect their behavior merely by changing the immediate details of their situation† (Gladwell 162) this shows how the little details of an event plays huge role in the outcomes of an event. Essentially, context of a situation is what dictates morality and it is going to be almost impossible to label morality as set and stone as something like the Ten Commandments because the context always changes. Even though the standards of morality vary according to the situation there are some aspects of morality that one subconsciously accepts. Some ethics are universally considered wrong and one’s mind without even one knowing already knows that some choices are not right. That is why the mind tends to usually question the choices one makes. â€Å"When we cook facts, we are similarly unaware of why we are doing it, and this turns out to be a good thing, because deliberate attempts to generate positive views† (Gilbert 134), subconsciously to some extend individuals are aware of the morality behind an action and this will help individuals to make their decisions wisely. â€Å"To what extent are we our experiences, our reactions shaped, predetermined, by our brains, and to what extend do we shape our own brains† (Sacks 303), There are some emotions and judgments that are simply preinstalled in one’s mind which aids an individual in making choices that are difficult. â€Å"After a while the bad guys wised up and began to leave their weapons home and pay their fares† (Gladwell 157) this shows how there is a consciousness inside individuals that helps in guiding with decision making. When making a choice that might inflict pain to us or others one’s mind will usually try to suggest against that decision. That is why the idea of taking an innocent person’s life is universally seen as a wrongful act in societies. Therefore, there is a sense of unconscious morality that lies within the hearts of most individuals. Achieving a complete form of morality is a very idealistic thought because practically it’s not possible. There are infinitely many ways of perceiving morality and it would be impossible to set a standard that would suit all the time. â€Å"Too often people with sight don’t see anything† (Sacks 310). There are parts that even one’s eye sometimes cannot capture meaning that sometimes it’s simply not possible to account for all the possibilities. â€Å"The benefit of all this unconscious cookery is that it works, but the cost is that it makes us strangers to ourselves† (Gilbert 135). People sometime engage in activities without being aware of the magnitude of the situation. †They are both based on the premise that an epidemic can be reversed, can be tipped, by tinkering with the smallest details of the immediate environment† (Gladwell 157) the intensity of the situation has a huge influence on the decision of the individual. Due to all this, perceiving morality completely would be very difficult. Also having a perfect morality would require infinite knowledge which humans do not possess. As an individual one is limited at what he observes at a given time and there are limitations for each individual in this world. However, through the perceptions of many individuals, people will be able to come up with a better understanding of morality. Even with the limitations each individual has a small understanding of morality in the back of his head. Essentially, when all these understanding that are possessed by individuals are combined then a suitable set of standards will be formed that can accompany most situations. The collective effort of people will help to generate a better set of morality that will help in creating a peaceful environment for people to live in. That is why it is important to have many different perceptions of morality because they all eventually lead to creating appropriate rules that will be suitable for the well-being of a society. Despite not being able to have an absolute morality with infallible accuracy and with infinite knowledge, an applicable method of sensing morality is still practical. Individuals lack the ability to have a perfect morality because for one to acquire it in completion one needs to possess infinite amount of knowledge. Despite this back drop each individual innately has the ability to know morality in small parts and therefore combining the small parts of every individual will help to achieve a suitable set of codes. The differences in perception between people only aids to benefit humans in portraying a better understanding of morality. That is why it is important that there are different types of perceptions because if there was only one view then a very limited and narrow minded principle would be prevalent in the world. The different pathways of thinking done by people finally leads to achieving a suitable mode of morality. An absolute form of morality will never be possible in this imperfect world, however, that does not mean accomplishing a reasonable standard is impossible.

Sea Imagery in Charles Dickens’s a Tale of Two Cities

Gft. World Lit. -4 22 April 2012 Sea Imagery in Charles Dickens’s A Tale of Two Cities In Charles Dickens’s Book A Tale of Two Cities, he illustrates the French Revolution and its effect on the people. Through the stories of revolutionaries, upper-class, and lower-class citizens he creates a dichotomy between Paris, France, and London, England, to caution England about what will happen if their government continues to run as France’s does. Dickens uses imagery of the sea to warn that a hellacious government leads to an equally hellacious revolt. The focus of Dickens’s book centers on the hellacious government that rules France.Aristocracy and upper-class society work the puppet of the country’s government. Cover to cover, â€Å"The novel actually begins and ends with a description of the nobility’s abuses of the poor. † (Gonzalez-Posse 347). The book’s first words form a dichotomy between the lives of each class. Then in the fin al lines, Sydney Carton remarks on his sacrifice as he awaits the guillotine pressed on him by the wrath of the government. In the book, Darnay battles with his uncle, Monsieur de Marquis, about the unfair treatment from the aristocracy and that because of it â€Å"France in all such things is changed for the worse† (Dickens 127).Darnay’s concern about the manipulation and use of lower classes to socially raise people, like his uncle, heightens as they discuss the treatment, lack of acknowledgment, and to admit their neglect. Dickens uses this to prove the government’s dreadfulness. Most any peasant before 1775 experienced hardships, but without attention it worsens. Government has no disregard during this time as to how they treated their people and most provocatively demonstrate it â€Å"In perhaps the novel’s cruelest scene, soldiers play upon a common taboo and allow an executed man’s blood to run into a village well, knowing that the communit y will be obliterated. (Rosen 94). Darnay continues to press his argument on his uncle about aristocracy’s abuses protesting that â€Å"Even in my father’s time we did a world of wrong, injuring every human creature who came between us and our pleasure whatever it was. † (Dickens 128). Darnay’s disagrees with how people utilize money and status to tyrannize those lower than them to achieve even their smallest goals. On a less violent note, some just refuse to recognize the problem with France’s people. Dickens demonstrates how the aristocracy ives the high life by showing how one â€Å"Monseigneur could swallow a great many things with ease, and was by some few sullen minds supposed to be rather rapidly swallowing France. † (Dickens 109). Upper-class citizens indulging in luxuries pay no mind to the poor around them who made up the great majority of the country. They have money to eat and â€Å"swallow† any food they pleased while oth ers scavenge daily for a possible dinner. Looking back at the history of events leading up to the Revolution, â€Å"There is, no doubt a great deal of truth in this view of the matter,† (Stephen 155).The hellacious government oppresses the people of France. Devastation did not rule France before the cruel wrath of the aristocracy reigned over. In Dickens’s book, he displays a scene of Mr. Lorry when he first meets Lucie Manette and â€Å"a sudden vivid likeness passed before him, of a child whom he had held in his arms on the passage across that very channel on cold time when the hail drifted heavily and the sea ran high. † (29). Lucie lost her family as a baby, her father to the Bastille and her mother to death, so Mr. Lorry takes her away from France to grow in England.Times have not yet reached the peak of pain; the people’s spirits run high with hope. Dickens uses sea imagery throughout the book to demonstrate the intersections between social classes who had believed themselves to live as parallels before. Now things have changed, â€Å"The centuries of aristocratic rule have left France a waste land. † (Rosen 93). Nothing in France lives anymore, death, depression, and oppression have left France desecrated. The French lose all hope as they prepare to storm the Bastille, â€Å"Every living creature there held life as of no account, and was demented with a passionate readiness to sacrifice it. (Dickens 221). No lone soul in the crowd troubles with what might become of them or those around them. The ability to reason a life threatening situation over survival has lost them and the mob prepares to lay their lives down. Oppression consumes the nation and even the corruption of friendship befalls them. Successful lawyer Mr. Stryver differs very much from his assistant and friend Sydney Carton in Dickens’s book. Stryver treats Carton as below him and conveys himself as, â€Å"dragging his useful friend in his wake, li ke a boat towed astern. (Dickens 211). Stryver uses Carton to accomplish his drive to excel socially, pulling Carton through the rough waves of upset that he creates. As a whole, the people of France find joy in watching the brutal executions of others hoping that it will satisfy the aristocracy’s thirst for blood. Oppression drives them to the point where trials rush and every sentence reaps death. In the event of Darnay’s trial, Dickens renders the justice system as, â€Å"the public current of the time set too strong and too fast for him. † (270).The jury and the spectators press for a quick trial ending in death. Darnay frets he will not get the chance to defend his self. This behavior is only a result of the government’s oppression, â€Å"While a great part of the novel is spent detailing the violence surrounding the storming of the Bastille and the beginnings of the Reign of Terror, the narrative is punctuated by reminders of the kind of violent ab uses that instigated this anger in the first place. † (Gonzalez-Posse 347). Terrors of the government send the people into frenzy; they want to take an eye for an eye.This only proves Dickens’s point, â€Å"that violence and oppression only lead to more of the same. † (Gonzalez-Posse 347). The evidence indicates that the government leaves the people of France with only one choice, to return the violent acts that have devastated them. When presented with a life threatening situation, human instinct leaves one with two choices; fight or flight. Threat of life though will usually end in strive for survival. The oppressed in Dickens's book choose to fight for their survival through violence.One critic discusses this choice, â€Å"there are two possible ways in which violence may be exorcised: first, as a spontaneous release from slavishness through self-regardless violence†¦ second, as a calculated retreat from self-abandonment toward the use of violence agains t others in an attempt to make one's transcendent liberation endure in the world. † (Kucich 101). The people have the ability to unleash themselves on the government without warning or organization. These instances would be each individual lash out at the government but they would not ensure freedom.Their second possible choice of violence brings rebellion in groups such as the storming of the Bastille where everyone gives up everything to achieve one common goal. Trouble arises for more than just the aristocracy though, â€Å"For both men, the Revolution is a tumultuous ‘sea' with spinning whirlpools. Innately violent Mother Nature replaces the civilized order† (Bloom 22). Hardships and trials arise for all social classes, confusion runs wild amongst the people brought on by nature making the Revolution inevitable. The crowd surrounding Monsieur Defarge compels him to fight during the torming of the Bastille, â€Å"So resistless was the force of the ocean bearin g on him,† (Dickens 251). The strength of passion in the mass of angry people around Defarge raises a feeling within him, mob mentality, to fight as well. Dickens uses the word â€Å"resistless† to illustrate that fighting back this feeling, the uncontrollable urge to do as those around him, cannot be done. Fighting as a unified group derives from the human instincts when oppressed, â€Å"It follows the Revolution’s progression as the downtrodden peasants unite to overthrow their oppressors,† (Gonzalez-Posse 345).Naturally, struggle for survival pushes one to destroy or vanquish whatever puts them at risk. The French peasants as a whole realize that this brute force presents itself as their only way to save themselves. Blood flows like small streams through the cobblestone streets in every violent scene of Dickens’s book. The government brings it on first when a cask of wine breaks in the streets and people are on their hands and knees lapping it up like dogs because they are so starved from poverty.A man writes â€Å"BLOOD† on the walls and the wine stains lips and hands as if it truly were. As the book progresses, the peasants bring out the bloodshed. In the beginning, Mr. Lorry takes a walk along the beach. While looking at the rocks and other things brought to the surface by the waves, now tumbling around, Dickens portrays it for his readers, â€Å"the sea did what it liked, and what it like was destruction. † (Dickens 27-28). Up until this point Dickens has not had enough time to make too many references to the people French as â€Å"the sea†.Instead of speaking of them directly he foreshadows the upcoming revolution about to strike and the devastation it will cause. After the scene where the cask splits, lamplighters illuminate the street with the dim glow of candles and here Dickens introduces, â€Å"Indeed they were at sea and the ship and crew were in peril of tempest. † (Dickens 39). The o ppressed hold up the aristocracy because, after all, there would be no upper-class without a lower-class to hold them up. Government can not exist without residents to govern.The word â€Å"peril† implies the imminent danger of a storm that cannot be avoided, the Revolution where peasants will rock and threaten the lives of those they uphold. Storms like the one Dickens predicts bring decease and ruin in the most upsetting of ways. Those who were once civilized humans are now raging, â€Å"When the mob turns homicidal, its impulse is plainly cannibalistic, with its victims often torn limb from limb. † (Rosen 95). Primitive aspects of human nature buried under years of manners from society’s rules break free from hiding places and unfold on the aristocracy and government of France.Dickens fast forwards his readers though time when the revolution has not yet ended, â€Å"-the firm earth shaken by the rushes of an angry ocean which had no ebb, but was always on th e flow, higher and higher to the terror and wonder of the beholders on the shore-† (Dickens 231). The Revolution has failed to die down. Instead it persistency in its action holds the attention of the aristocracy and government who have not so far suffered from it and now await its arrival. While the Revolution wares on, those participating in it see it unravel only in a moment.In the grindstone scene, peasants work hastily to sharpen their weapons, to a viewer, â€Å"All this was seen in the vision of a drowning man†¦Ã¢â‚¬  (Dickens 260). The adrenaline rush from the fear of the killings about to take place clutters the mind making the processing of this moment all too quick. The minds of unstoppable revolutionaries are not thinking, just the primal instinct to attack. Psychology explains it as, â€Å"this yearning for the pure release of self-violence is identified as the ultimate form of desire for freedom,† (Kucich 101).The hellacious aggression exhibited by the oppressed people of France reflects the crimes done to them before. This natural passion once repressed does not break out with such hate until a desperate cause arises. Oppression leaves the people of France with two choices. Fighting confirms the only logical answer where as flight would have them run away to another oppressed county. Revolution supplies the only sufficient means of revenge, â€Å"The novel presents two sources of violence, the heartless and reckless disdain of the nobility and the base savagery of the rebelling masses responding to it. † (Gonzalez-Posse 347).The two way road here makes cruelty a give and take relationship between social classes. From the lower-class’s point of view, the only fair way for revenge has the aristocracy undergo the same level of pain as they do. Peasants suffer from starvation, disease, and death. While the lower-class does not have the ability to deprive the upper-class of their money and lavish riches, they can how ever cause a violent uproar in physical pain to meet the level of their own. So in essence, the Revolution lacks the unnecessary gore some believe it has, instead a reasonable reaction to the upper-class’s malice government and, â€Å"The people, says Mr.Dickens, in effect, had been degraded by long and gross misgovernment and acted like wild beasts in consequence. † (Stephen 155). The oppressed French justify their actions and choices because the government inflicts pain on them first. The carefree government, practically run by the aristocracy, can be called corrupt for their crimes against the people. Freedom must be obtained through violence and this â€Å"can arguably be said to be moved by laudable motives, such as a desire to overturn OPPRESSION and avenge or protect their loved ones. † (Gonzalez-Posse 347).Examples for justification of the lower-class’s choices come in high frequency in Dickens’s book. Talking of an upper-classman, visual a ppearances show just how different the two classes are, â€Å"his stockings, was as white as the tops of the waves that broke upon the neighboring beach, or the specs of sail that glinted in the sunlight far at sea. † (Dickens 27). To have enough money to be able to have garments as clean as Dickens describes them here has become unreal. Specifically, when around 97% of France’s population does not have money to buy daily bread.The sea imagery used here describes the small number of people who can afford to live this way. They come few and far between like droplets of water on a boat’s sail, or white caps of waves. Justice for the oppressed finds its way solitarily through violence making their choices for revolution feasible, â€Å"The liberating intentions behind the lower classes’ violence, however, are only a response to the repressive image of non-human freedom and the ‘represented’ violence that defined the power of the class of Monsei gneur. (Kucich 102). Upper-class, defined as having money, power, and influence, abuses of lower-classes and influences government to allow them to get away with it. Lower-class citizens require a violent revolution to gain freedom from their oppressors, without it they would be driven to ruin. The misgovernment of France leads to the oppression of its lower-class. Aristocracy abuses their power through violence and eventually pushes the lower-class into a position where they feel their lives threatened.Human instinct tells the oppressed that they must fight back in order to gain their safety and their freedom. The government’s violent oppression causes the Revolution, â€Å"Sow the same seed of rapacious license and oppression over again, and it will surely yield the same fruit according to its kind. † (Dickens 381). Dickens’s writes this book to warn England that if they continue to poorly govern their country as France does then they will inevitably have a re volution of their own on their hands.

Campus life Essay

Why do you want to transfer to Carolina, and what do you believe you will contribute to campus life and what can I contribute for campus life? I want to transfer to the University of North Carolina because I believe it is one of the most prestigious universities in the United States. Basically, I believe that the school’s excellent academic programs and comfortable environment would greatly help me in developing my career. Moreover, I believe that I would be receiving high-quality education as the school has highly-competent instructors and professors. In other words, I would be learning from the best, and in effect, I could potentially excel in my chosen career. Furthermore, since the university is located in an area rich in culture, political history, and working opportunities, I believe that I can broaden my perspective regarding various aspects of the country while earning enough to live a decent life. In other words, I believe that I will have a bright future in the university as it will provide me with not only the best education, but also an environment that is easy to adapt to. If I am blessed and fortunate enough to be admitted to the University of North Carolina, I believe that I would be able add more to its success with my various skills. Being an international student, I believe I can contribute to its cultural diversity as my peers would be able to learn more from my culture and I, in turn, would be able to learn from them. In addition, I believe that my passion and my skills in playing the saxophone would also allow me to actively participate in musical activities. In short, I believe that the UNC would not only help in my personal growth, but also allow me to become a well-rounded and highly competent professional in my chosen career after I graduate.